 |
|||||||||||
|
|
|||
 |
| Celebrities can reap huge dividends
by managing their broadcast images in the same structured way as companies
and other organisations. One bad shot outside a nightclub or the wrong outfit at a film premiere – and the damage can last for years. Yet positive images can produce substantial benefits in the promotion and maintenance of celebrity brands Airtime is one of the country’s leading suppliers of independent showbiz footage and offers a groundbreaking PR service in helping celebrities bring positive pictures to news and factual programmes. Our strategy is based on the production of news footage portfolios and their placement with the main programme makers, counteracting the dangers posed by the video paparazzi. The dramatic expansion in celebrity-based programmes brings huge benefits to showbiz personalities, but also huge risks which need to be professionally addressed. The Airtime service is unique and as relevant to emergent names as well as established stars. |
©
2004 Airtime Television